Sep 24th, 2015, 03:31 PM

Tory Burch Launches New Sports Line

By Yana Blumenthal
Modern American designer Tory Burch has launched a versatile line of activewear, mixing sportswear with leisure wear.
Inspired by '70s sport stars, the new Tory Sport line is an addition to the growing Tory Burch empire. For those who are not familiar, Tory Burch is an American fashion designer. In just a decade, she has become an international fashion player with an estimated brand value of $3.5 billion.
Burch knows what her customers want and with Tory Sport she is right on the money. Observing the new trends of wearing yoga pants with jackets to work and even dinner, she created a sportswear line that can be worn for everyday activities without being obvious that they are gym clothes. In Canada, Lululemon yoga pants are increasingly being worn beyond the gym to the office, a trend that has started to reach Europe as well.
(Photo via)
A sports fanatic myself, I am very happy to review the birth of a lifestyle sports line. Tory Sport is a collection of tennis outfits, stylish tracksuits, surfwear, golfwear, and, most importantly, before- and after-gym chic sports clothes. The whole collection has an impeccable design with a touch of '70s nostalgia, and serious performance wear fabrics at its core. 
In terms of the color palette, it is in the great American spirit of white, navy, and red, with some orange and burgundy added in. As found in every smart sports line, the tennis skirts have ball pockets, compression paneling, extra-opaque Lycra, flat-lock seams, lock-pull zippers and seamless constructions. Prices are on average 25 percent more than Lululemon for bottoms, since it is luxury designer wear and not just another sportswear company.
Tory Sport combines athletic and leisure wear; you can note the designer's passion for spots. It focuses on the history of a sport suit construction, femininity, elegance and ease, but brings the innovation of the performance fabrics. There is no indecency in the design nor the color choices. 
Watch out for the Tory Sport pop-up store opening in September on Elizabeth Street in New York City; a stand-alone store will open in March 2016 on Fifth Avenue. In the meantime, the Tory Sport line is already available online