Suede, Studs and the Spirit of Isabel Marant
Fashion has been making its way through the trends of the 2010s, the most recent being the resurrection of indie sleaze, and this Spring 2025: Boho is back. From suede wedge sneakers to flowy lace blouses, the resurgence has sprung and Parisian designer, Isabel Marant, is on the front line.
Don’t be surprised if the name sounds familiar, the designer’s most recent collection has gained mainstream popularity on social media platforms such as TikTok and Instagram, inspiring "it girls" to dig out their ruffles, studs and tassels. The nostalgic aesthetic embraces the physical freedom of its wearers with an emphasis on loose-fitting pieces that prioritize comfort and range of motion, draping over the body rather than contouring its shape. At its heart, boho chic advocates natural enhancement over conformism, a movement that has shined brighter through fashion, wellness and beauty trends where being your genuine, beautiful self is always the best way to go: a very Marant attitude.
So who exactly is Isabel Marant? The designer is more than a line from A$AP Rocky’s “Fashion Killa”. Isabel Marant is a native Parisian designer whose love for fashion began in 1982 sewing together pieces of discarded fabric. She studied at the fashion college Studio Berçot from 1985 to 1987 where she spent her time finding her now-signature style.
In a 2017 interview with MATCHESFASHION, Marant described her inspiration stemming from the leading question: “Are you going to wear what you are designing?” Her effortless pieces were the answer. Over the years, Marant has come to represent the real lives of women embracing “the sublime chaos of life.” Her first boutique opened in the Bastille district of Paris in 1998 on rue de Charonne and for over the past 27 years, she has finely crafted her signature style to become what is so widely known and loved today. One of the contributors to the designer’s success in recent years has been the role of social media spreading the boho chic trend and the name Isabel Marant.
Thanks to the influence of platforms such as TikTok and Instagram, fashion trends have evolved beyond individual pieces of clothing being in or out. Social media has fanned the flames of fashion trends to embody new and niche aesthetics and lifestyles. When you buy a plain white T-shirt and blue jeans it's not just a T-shirt and jeans, it's a "classic, french-girl, Jane Birkin, model-off-duty" look. When you buy a pair of Bayonetta glasses you are not only correcting your vision, but have transformed into an "office siren" taking calls for Anna Wintour as you run around the streets of New York City.
What Marant has succeeded in, is becoming the aesthetic itself. In Spring 2025 and melting into summer, when you buy anything suede or fringe you are now an effortlessly chic, Isabel Marant it girl. Hashtags as broad as #bohochic and #2010sfashion have the designs of Isabel Marant representing their style and aesthetics, pushing their interwoven relationship where the designer is synonymous with the effortlessly elegant and cool lifestyle.
@alexballardd If you’re not obsessed with this vibe what are you doing🫶🏼 #isabelmarant #bohochic #affordablefashion #greenscreen ♬ original sound - Alex Ballard👱🏼♀️
In the natural recycling of fashion, it was only a matter of time before the boho style made a comeback and Isabel Marant is the perfect face to reintroduce the style because for her it was never out. For Marant, boho chic is not a trend but a way of life, it has been the foundation of her work, evolving and perfecting over decades until her name became synonymous with the aesthetic. Social media has cemented the connection between Marant and boho chic, ensuring that typing 'boho fashion' into any search bar will lead you straight to her designs of signature suede, rowdy ruffles, perfectly placed studs and free-flowing fringe. These elements embody the essence of effortless chic and natural beauty, the perfect aura to ring in the Spring.
