Apr 24th, 2020, 10:04 AM

Elevated self-care via your favorite brands on Instagram

By Coco Wagner
Self Care, Image Credits: Shutterstock/1159291572
Popular brands are using Instagram to help share their favorite recipes, workouts and self-care tips.

In the wake of coronavirus altering our day to day, brands have grappled with how to respond. Many have taken to Instagram to maintain engagement with their followers through increasing their health and wellness content. From sports to fashion to beauty brands, everyone seems to be working to provide relevant content focused on at home activities to promote physical and mental wellness. Content ranges from live stream yoga and fitness classes, to recipes and wellness rituals. Here are some examples of what my favorite brands are doing to engage with their followers and provide information on how to have an elevated self-care moment while social distancing.

Outdoor Voices, an American fitness apparel brand, has been live-streaming dance workout classes every weekday morning at 9:00 CST. The instructors alternate each week wearing their brand and streaming for around 20-minute sessions each day, which are then saved to their page. 

A well-known nail studio in New York City, Paintbox, has been providing tutorials for their followers to create their well-known nail art and how to remove gel polish while  #stayingathome.

Aveda, has been utilizing the Instagram story feature to instruct followers on how to perform their “wellness rituals” at home. Instructions for scalp massages, facial yoga and hand massages have been shared in recent days. 

A popular health conscious café in Paris, Wild and the Moon, has been helping their followers by providing recipes for their coveted recipes. Fans are now able to enjoy some of their favorite treats, while the stores are temporarily closed. 



WILDCARE WEEK 5! 🕺 Yep we’re still here, feeling lucky as hell to connect with y’all even from a distance - from werkin out to cooking some tasty AF recipes together 🙏 This week we want to dedicate our program to @fondationhopitaux ✨ If you participate in one of our #wildcare lives, we encourage you to make a donation 💌 via our stories to support healthcare workers who put themselves at risk everyday fighting against the pandemic ♥️ Check out this week’s lineup below & find all the ingredients you’ll need in our stories! 👇See u soon wild tribe 💛Monday 11am CET: barre fitness with @joywithjenn 💛Tuesday 11am CET: release of a new wild playlist curated by @lartdelautomobile 💛Wednesday 11am CET: vegan peanut butter cheesecake filled chocolate brownie cupcakes cooking class with @clairesharrynroberto 💛Wednesday 6pm CET: functional fitness with @plantbasedman 💛Thursday 6PM CET: nutrition & mental health live talk with @feedingmybrain 💛Friday 11am CET: live banana cake cooking class (sneak preview of our upcoming cookbook) & nutrition workshop with @emmasawko & @real_holistic_nutrition 💛Friday 6:30PM CET: meditation & cacao drink recipe hosted by @rebeccaleffler with best-selling author, holistic health coach, and all around badass woman @robynyoukilis 💛Saturday 11am CET: yoga with @klarapuski -📸: @gretarybus #stayhome #staystrong #staywild #wildrecipes #yoga #fitness #barre #staymoving #homecooking #eatwise #wildandthemoon

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Benefits for this kind of content is clear. They promote wellness while aiming to maintain brand loyalty. Because we are overwhelmed with feelings of uncertainty, the amount of content needed is vast. As a result, potency of the effort may be diluted overtime, but hopefully some healthy lifestyle practices will remain.