Elevated self-care via your favorite brands on Instagram
In the wake of coronavirus altering our day to day, brands have grappled with how to respond. Many have taken to Instagram to maintain engagement with their followers through increasing their health and wellness content. From sports to fashion to beauty brands, everyone seems to be working to provide relevant content focused on at home activities to promote physical and mental wellness. Content ranges from live stream yoga and fitness classes, to recipes and wellness rituals. Here are some examples of what my favorite brands are doing to engage with their followers and provide information on how to have an elevated self-care moment while social distancing.
Outdoor Voices, an American fitness apparel brand, has been live-streaming dance workout classes every weekday morning at 9:00 CST. The instructors alternate each week wearing their brand and streaming for around 20-minute sessions each day, which are then saved to their page.
A well-known nail studio in New York City, Paintbox, has been providing tutorials for their followers to create their well-known nail art and how to remove gel polish while #stayingathome.
Aveda, has been utilizing the Instagram story feature to instruct followers on how to perform their “wellness rituals” at home. Instructions for scalp massages, facial yoga and hand massages have been shared in recent days.
A popular health conscious café in Paris, Wild and the Moon, has been helping their followers by providing recipes for their coveted recipes. Fans are now able to enjoy some of their favorite treats, while the stores are temporarily closed.
Benefits for this kind of content is clear. They promote wellness while aiming to maintain brand loyalty. Because we are overwhelmed with feelings of uncertainty, the amount of content needed is vast. As a result, potency of the effort may be diluted overtime, but hopefully some healthy lifestyle practices will remain.
